PORTFOLIO & CV
Senior Creative Lead with 25+ years’ experience across advertising, branding, and integrated campaign development. Strong background in brand systems, visual identity, and high-end creative execution across global brands, combining conceptual thinking with commercially effective delivery. More recently, has extended into AI-driven creative systems - enabling brands to scale content production while maintaining quality, consistency, and craft. Experienced operating across complex, multi-brand environments, aligning Creative, Marketing, Product, and Production teams. Passionate about great design, Figma, GenAI-enabled workflows, UI/UX, CX and building collaborative, efficient creative environments where visibility, innovation, and teamwork help teams flourish, grow together, and enjoy the process I consider myself a Creative Technologist as much as a creative leader, equally comfortable leading teams and conceiving campaigns as working hands-on across UI/UX, website builds, and modern AI-enabled creative workflows using advanced creative tools.
AI
Developed AI-enabled creative workflows while using Gen AI to create high-quality visual content across marketing and production pipelines. Actively exploring agentic workflows and automation systems to improve speed, scalability, and operational efficiency.
DIGITAL
Developing UI/UX flows, CRM, VSL and other digital products for clients in property investment for omni channel campaigns, across social to including sites. I worked on new gaming products, developing UI/UX, implementing and coordinating with coders, engineers, and researchers.
brandING
Rebrands for Ladbrokes, easyJet and O2 as well as brand and identity & logo design for VSVR, Fanzone, Lumana Tech, Opulus property marketing, N&G barber chain and many more.
IMAGE
Full retouching and visualisations in Photoshop including complex comps using multiple different source files, colour correction and enhancing. Adding flags to the ball for BWIN, 100s of cutouts, to colour grading for clients like O2, TFL, Coral, Bombay Sapphire, Mercedes & Nissan and much more.
PHOtography
Full shoot, direction and editing for various clients in fashion, music, events and property
Complete design, creative direction and highly technical production art working of print pieces from magazines to posters and large OOH, including campaigns for O2, TFL, Nissan and many, many more.
INTERIOR
Interior design as part of a rebrand for a barbers chain, mega interior graphics for a luxury office, and visuals for property developers.
VIDEO
Brand messaging as well as promotional brand videos for fashion and beauty brands, fitness & health influencers, business products, screenwriter sizzles and singers as well as a several multi DVD coaching products, which I fully shot, directed, edited and packaged.
PACKAGING
Packaging design for video/DVD products as well as famous beverages including Coke, Courvoisier and many more.
CAPABILITIES
Brand Experience
Branded Content
Conception
Creative
CRM
Design
Direction
Digital Marketing
Direct Marketing
Illustration
Gen AI
Mobile
Music
Outdoor
Photography
Public Relations
Prompt engineering
Retouching
Sales Promotion
Social
Strategic Planning
UI/UX
Video
Visualisation
Writing
Websites
Workflow design
APPLICATIONS
Fluent in:
Claude Agents
ChatGPT
Figma
Figma Weavy
Framer
Celtra
Storyteq
Adobe Creative Suite;
Photoshop
Illustrator
In-design
Figma
Acrobat
Premiere Pro
After Effects
Keynote
Bridge
Also skilled in:
Google Workspace
(G suite);
Sheets
Logic Pro
Docs
Slides
PowerPoint
Final cut pro
Cinema 4D
Wix
QuickTime Player
Garage band
Sketch
Pages
Excel
Dimension
HARD SKILLS
System design
People Management
Management
Collaboration
Leadership Skills
Decision Making
Persuasion
Psychological Leadership Skills
Ethical Leadership Skills
Interpersonal Skills
Creative Thinking Skills
Project Management
Computer Skills
Supporting Employees
Lean Thinking
Agile/Scrum
Team Leadership Skills
SOFT SKILLS
Communication
Negotiation
Presentation
Public speaking
Storytelling
Writing skills
Critical Thinking
Creativity
Desire to learn
Flexibility
Resourcefulness
Thinking outside the box
Troubleshooting
Work well under pressure
Assertiveness
Team player
Tech trend awareness
Trainable
