PORTFOLIO & CV
Vio Fazakerley | CV
London, UK | Perm, freelance, Hybrid, Remote (UK / Global)
Viofazakerley.global@gmail.com | +44 7423 622 474
Portfolio: viocreative.com
LinkedIn: linkedin.com/in/vio-fazakerley-13a94a19
• Design Director
• Creative Operations
• AI Enablement
Professional Profile
Senior Design Director and Creative Lead with 20+ years’ experience delivering integrated brand, digital, CRM, and customer experience work across global brands and leading organisations including Entain, VCCP and TBWA, working on brands including O2, EJ, Compare the Market, PlayStation, Ladbrokes and Coral.
Experienced leading creative development, scalable design systems, workflow optimisation, and AI-enabled creative operations across agency and enterprise environments. Combines conceptual creative thinking, visual craft, digital experience expertise, and operational systems knowledge to deliver commercially effective creative at scale.
Strong cross-functional collaborator with experience working closely with stakeholders across Brand, UX, Product, CRM, Marketing, Procurement, Production, and Technology teams to modernise workflows, improve operational efficiency, and strengthen customer-facing experiences across large-scale campaign ecosystems.
Creative Leadership
Creative Direction
Shapes and articulates strong creative concepts across integrated campaigns, identity systems, digital platforms, and customer-facing brand experiences.
Team Leadership
Passionate about empowering multidisciplinary teams to do their best work through collaboration, mentorship, clarity, and high creative standards.
Design Systems Thinking
Experienced developing scalable design systems and operational creative frameworks that maintain consistency across channels, platforms, and customer touchpoints.
Workflow Optimisation & AI Enablement
Experienced implementing AI-assisted workflows, creative automation processes, and modern production systems to improve scalability, delivery speed, operational visibility, and creative efficiency.
Client & Stakeholder Communication
Confident presenting and defending creative ideas, operational recommendations, and strategic design decisions to senior stakeholders, clients, and cross-functional teams.
Core Skills
Design Direction • Creative Direction • Creative Operations • AI Enablement • Digital Transformation • Workflow Optimisation • Design Systems • Brand Identity Systems • Integrated Campaigns • Art Direction • UX/UI Collaboration • Customer Experience Design • CRM & Content Production • Creative Strategy • Team Leadership • Stakeholder Management • Generative AI • Creative Automation • Figma • Adobe Creative Suite • Framer • Webflow • Google Vertex AI • Weavy • Midjourney • ChatGPT • Claude
Professional Experience
Entain | Senior Creative Lead / AI Enablement & Workflow Optimisation
London | 2021–2026
Outline
Led creative development, CRM production, digital campaigns, workflow optimisation, and AI-enabled creative operations across multiple global gaming brands within one of the UK’s largest in-house creative environments, supporting high-volume campaign delivery across a FTSE 100 business operating 35+ brands globally.
Led and contributed to integrated ATL, BTL, CRM, social, and digital campaign delivery across brands including Ladbrokes, Coral, Foxy Bingo and Gala Bingo.
Worked closely with stakeholders across Brand, UX, Product, CRM, Marketing, Production, Procurement, and Technology teams to improve customer-facing digital experiences and campaign consistency across multiple touchpoints.
Contributed to major brand evolution and rebranding initiatives across multiple Entain brands, helping modernise visual systems, digital experiences, and multi-channel campaign consistency.
Key Responsibilities
Developed scalable design systems, customer-facing brand guidelines, and high-volume creative production workflows across large-scale campaign ecosystems.
Supported the rollout of AI-assisted creative workflows, automation processes, and operational improvements to enhance scalability, delivery speed, and creative efficiency.
Contributed to procurement reviews, creative technology evaluations, workflow transformation initiatives, and AI enablement programmes focused on modernising creative operations.
Helped introduce and evaluate emerging GenAI platforms and workflows including Weavy and Google Vertex AI, balancing creative quality, production efficiency, scalability, and cost optimisation across ideation and production workflows.
Key Achievements
Helped accelerate campaign production timelines by 40–50% through workflow optimisation and AI-assisted production methods.
Contributed to scalable content and design systems supporting high-volume campaign delivery across multiple international brands and marketing teams.
Worked within a large-scale in-house creative operation handling 150+ briefs per month across integrated marketing, CRM, social, and digital campaigns.
Supported cross-functional transformation initiatives spanning creative, UX, product, CRM, and operational teams.
Contributed to integrated campaigns supporting measurable increases in customer engagement, betting activity, and brand visibility across key Entain brands.
Designed AI-assisted ideation and production workflows designed to improve creative efficiency, operational scalability, and return on production investment.
Introduced AI-assisted ideation and creative workflow systems to support paid + organic marketing initiatives, enabling faster testing of hooks, messaging, VSL concepts, landing pages and campaign creative variations across multiple brands.
VCCP | Senior Creative
London | 2009–2017
Outline
Delivered integrated campaign, digital, CRM, and brand experience work across major international brands within one of the UK’s leading creative agencies.
Key Responsibilities
Developed creative concepts and integrated campaigns across ATL, BTL, CRM, digital, social, and experiential channels.
Collaborated with strategy, UX, production, and client teams across large-scale campaign delivery and brand development initiatives.
Worked across visual identity systems, customer experience touchpoints, and multi-channel campaign ecosystems.
Presented creative work internally and contributed to client-facing creative development and campaign delivery.
Key Achievements
Contributed to award-winning and commercially successful campaigns including O2 ‘Be More Dog’ and Compare the Market.
Delivered integrated campaign work across brands including easyJet, Canon, Virgin, and Shell.
Worked across high-volume multi-channel campaign ecosystems for nationally recognised and global brands.
Freelance | Creative Director / Design Consultant
London | 2017–2021
Worked with brands, founders, and commercial teams delivering brand development, digital design, presentation systems, UX-led experiences, campaign development, and visual communication systems across property, finance, and commercial sectors.
Projects included brand identity development, investor presentations, digital campaigns, customer-facing experiences, and scalable creative assets for commercial and stakeholder audiences.
Earlier Career | Art Director / Senior Creative
London | 2000–2009
Worked across leading agencies including TBWA, BBH, Mother, M&C Saatchi and Fallon delivering campaign, digital, and brand work across automotive, technology, entertainment, and consumer sectors. Brands included PlayStation, Apple, Nissan, and Adidas.
Education
HND Design & Applied Arts
University of Southampton